About

mikeWelcome to my humble corner of the web!  My name’s Prof Mike Nicholson and I’m Professorial Fellow in Marketing at Durham University in the UK.   My interests are varied and eclectic, but typically centre around the psychology of marketing, together with their learning and teaching dimensions.

My teaching, research and consultancy activities focus upon technology integration within b-school curricula in general, and within the marketing curriculum in particular. I’m a regular media commentator on innovations in blended learning and faculty development matters, together with broader issues surrounding higher education policy.  A passionate advocate of experiential and problem-based learning methodologies, I’m currently involved in a major collaborative project with academic colleagues across the European Union. Focused upon flexible, distance and online learning (FDOL) pedagogy. The project provides open-access professional development courses for higher education teachers, evaluating subsequent impact upon both student and faculty performance.

Things that particularly interest me would include:-

  • Technology integration within b-school curricula
  • Blended-learning implementation and faculty ‘up-skilling’
  • Evidence-based practice in higher education teaching
  • Experiential learning within the ‘flipped-mastery’ classroom
  • Problem-based learning and student performance

Externally, I’m involved with a number of bodies engaged in quality enhancement in these areas.  These include: the Association of Business Schools (ABS); the Association to Advance Collegiate Schools of Business (AACSB); the Higher Education Academy (HEA); the Quality Assurance Agency (QAA); and the cross-party Westminster Higher Education Forum.  I also work with a range of public sector training and development bodies, from the UK’s College of Policing to the United Nations System Staff College (UNSSC).

My aim in setting up this blog is to write about the things that interest me around learning, teaching and related matters.  As a teacher, I believe it is even more important that I am a learner too, so this is very much a reflective (some would say self-indulgent) exercise.  Normal health warnings apply too… all views expressed are my own personal ones, they don’t necessarily reflect those of my institution, etc. etc. etc.